Free tools for founders making web decisions.
Calculators, checklists, and writing — the same artifacts we use on every client engagement, given away in full.
Website cost calculator
Get an honest estimate in 30 seconds, based on what real projects actually cost in 2026.
ROI calculator
Model the lift from a rebuilt site against your real traffic, conversion, and AOV numbers.
Pre-launch checklist
The 32-line-item checklist we run before every site goes live — performance, SEO, accessibility, legal.
Free strategy call
A 30-minute working call. No pitch — just a teardown of where your site is leaking and what to do first.
Field notes
Plain writing on building things that convert. Playbooks, pricing, and CRO decisions.
Transparent pricing
Four packages, line-item deliverables, no calls required to see a number.
Tell us what you're shipping next.
A short message gets you an honest opinion, a clear quote, and a realistic timeline — usually inside an hour.